Weight Watchers Names Gail Tifford ’94 Chief Brand Officer

Gail (Goldman) Tifford ’94 has been named Chief Brand Officer at Weight Watchers International. Tifford will be responsible for “activating the evolution of the Weight Watchers brand” on a global scale by creating one voice for the organization and leading the execution of that vision across all physical and digital forms, according to the company. She will join Weight Watchers’ Executive Committee and report to President and CEO Mindy Grossman.

"I am thrilled to join the dynamic team at Weight Watchers and work on a global brand with a clear purpose and impact,” Tifford said. ”With the brand's rich heritage, I look forward to being part of a movement that encourages individuals to see Weight Watchers as their lifelong partner in health and wellness and makes the magic of the Weight Watchers community inclusive for all."

Tifford was previously vice president, Media North America and Global Digital Media Innovation at Unilever, where she established a global vision and strategy for digital media innovation across social commerce, augmented reality, AI and blockchain. Prior to Unilever, Tifford was vice president of strategic partnerships at Viacom, where she led the development of multi-platform media and marketing programs for Fortune 500 companies on MTV and VH1 brands.

“Her global mindset and successful track record with rolling out disruptive technologies in support of a greater brand purpose are tremendous assets as we look toward the future, when every consumer and employee touch-point around the world exudes our core brand promise,” Grossman said.

Read the Weight Watchers announcement here.